You’ve probably never thought about it: in the age of social networking, a salon or spa joining a local Chamber of Commerce probably seems passé. The truth is, being a member of your city’s chamber of commerce can be a great opportunity to raise your businesses’ visibility and foster new relationships with other business owners in your area.
The Chamber of Commerce, also known as boards of trade or commercial associations, is a paid, member-based networking organization that promotes the agendas of and seeks to advance the shared interests of businesses and business owners in a particular geographic area.
Chambers of Commerce exist on a local, state, national and even international level, and memberships include large to medium-sized companies, civic leaders, government officials, and small business owners. The benefits that come from being a member of your local Chamber can be great, especially if you are a small business owner. Memberships offer a wide variety of resources and benefits in order to further your reach in your community and grow your business.
Here are five benefits you can take advantage of no matter the size of your beauty business and whether you're mobile, a booth renter, or own your own spot.
1. More Exposure
When you join the Chamber of Commerce in your area, one of the benefits will be the new exposure you receive just by virtue of being a member. Online listings and events are a few ways you can benefit from the exposure Chambers offer. This exposure to a wider audience can open doors to new business opportunities and partnerships right away.
2. Marketing and Advertising
Chambers offer a lot of marketing opportunities especially to their new members, including website ads, email lists, social media audiences, community events, and a variety of other promotional and advertising avenues.
When you are a new member of your local Chamber of Commerce, they will likely promote your business through one or a variety of these marketing channels. Because these organizations will likely have large audiences, these opportunities will increase your reach and exposure, which can be very beneficial to your business efforts.
One of the greatest benefits of joining a Chamber of Commerce is the networking opportunity it provides for businesses and owners. Not only will you have the chance to network and do business with other companies within the organization you can also meet potential clients in the community through a variety of events. Networking with other business owners allows you to form new alliances, share ideas and support other businesses.
4. Professional Development and Training
Many Chambers offer professional development events led by other members who are experts in their fields or outside entities. These trainings range from money management, software and sales to social media and marketing. Members typically receive professional development training at a discounted rate or free of charge as part of their membership.
Another great benefit of being a member of the Chamber of Commerce is the discounts. Many businesses active in the organization will offer discounts or special rates to other chamber members. Additionally, the chamber may negotiate member rates on business necessities like software, office supplies, insurance or payroll services.
Chambers of Commerce are beneficial in providing you with business-to-business opportunities and networking within your city to help you grow your business. You will not only gain exposure to new and potential clients but also have the opportunity to be seen in a more favorable light in your community.
Photo: Sohel Parvez Haque
Breaking It Down
In this post, we talked about the community gem that is also known as The Chamber of Commerce. The Chamber is a valuable business resource and is a great place to connect with other like-minded business owners. By joining this association, you and your business will increase your support and exposure within your community. Looking for other ways to increase your business? Check out these two online classes.
Make More Money with Marketing Online Class
Increasing your clientele is one way to make more money, however, there are other skills needed to keep them. In this online class, you will learn the key elements to a successful career as a beauty pro: time management, organizational skills and how to calculate your daily earning potential.
Make More Money with Service Online Class
If building a bigger book is part of your plan this year, then this online class is for you. We show you the ropes on how to build your book, make a lasting impression ,and rock your consultations every time with every client.
Tiffani Douglas is an author, speaker, beauty-marketing consultant and licensed nail technician with over 20 years experience in the beauty industry.
A graduate of the University of Kentucky, Tiffani worked her way through college as a manicurist to obtain a Bachelor of Arts degree in Journalism, with a concentration in strategic marketing. After college, she went on to work in corporate America as a marketing and media maven, but ever passionate about the beauty industry, she founded her own mobile spa.
During that time she also began consulting other beauty professionals in the areas of marketing and branding, which sparked an idea to write two e-books, Social Media Marketing: A Guide for Beauty Professionals and Are You a True Beauty Professional– 7 Practical Steps to Being More Professional, Upgrading Your Business and Increasing Your Revenue. She recently released her first published book, Straight Outta Beauty School - 10 Things You Need to Know and Do After You Graduate.
Tiffani resides in Dallas, Texas where she continues to inspire beauty pros young and old by offering them the tools they need to grow personally and professionally.
Skin & Esthetics
For Future Professionals
Textbooks & Materials
State Board Practice Tests
Continuing Education (CE) Classes
Advertise with Us