There is no question that we live in the digital age, and that means your current customers and potential new customers are using their devices to find and browse your website. Perhaps they are looking to get your address, doing some research finding a new salon/spa in their area, looking up a service you offer or are trying to book online. Regardless of what they're trying to do, you want to make sure they have a good online experience with your site every time.
I recently read an interesting survey, and it showed that 3 out of 4 smartphone users turn to their mobile device to look for a source for their needs. Let me say that again: 3 out of 4 smartphone users use their phones to search for businesses that address their needs. So where should you begin?
#1: Confirm that your site is mobile-friendly. Google has a free mobile-friendly test tool to help you see how mobile friendly your website is. Here's the link.
#2: When in doubt, consult with your web developer. After all, they are the experts.
If you don't have a web developer or in-house tech guru, you need to hire one ASAP. Many sites, like Fiverr, allow you to hire developers for one-off projects just like this. Trust us, this is something you need to invest it. If your website isn’t mobile-friendly, you could be losing business.
Photo: Kostenko Maxim
In this post, we discussed why a mobile-friendly site is crucial to your marketing and rebooking strategies. Here are two online classes that can also help with these two areas:
Sales and Marketing Basics Online Class
In this two-hour online class, you’ll master the next-level skills needed to sell your talents, from creating a referral and rebooking strategy to social media marketing.
Make More Money with Marketing Online Class
Build off the skills you learned in our basics online class to take your marketing strategy to the next level with this class that focuses on your return on investment.
Patti Wanamaker brings 21 years of experience to the Milady team where she currently serves as an Implementation and Training Specialist. Her intimate understanding of the salon, school, and beauty industry comes from 18 years of hands-on experience as a multi-faceted training specialist, including 8 years of salon and spa ownership of 3 salons with annual sales of $5 million. Her experience in all 3 areas of our industry allows her to think outside the box and develop innovative training that inspires and empowers beauty industry professionals.
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