Brrrrr… winter is here and it’s in full swing! With winter, comes cold, harsh temperatures, which can wreak havoc on your client’s skin and nails. Moving in and out of warm and cold temperatures can cause nails to dry out and intense moisture is just what you need to serve up in your salon to guarantee your clients’ appendages are well-hydrated and moisturized.
Luckily, there are some nail and skin care regimes you can implement into your service menu and products you can suggest for retail to help your clients’ hands and feet survive the cold.
Offer Winter Services
To help clients get on track and stay on track with keeping their hands, feet, and nails intact during the winter, offer services that support their efforts. Adding seasonal or specialty services with an emphasis on moisturizing and hydrating, like hot oil treatments or spa manis and pedis, are perfect “winterizing” treatments. Repackage these top-tier services and give them a cute, catchy name to sell it.
Bundle and Sell Moisturizing Products
Put a package of moisturizing products together and sell it as a winter moisture bundle. Include good, heavy hand cream, lotion, and cuticle cream and/or cuticle oil. Sell these products in larger quantities for home, and small or travel-sized bottles so clients can easily carry and moisturize on the spot. Tip: Also great to package as a holiday gift.
Paraffin is often a very undervalued upsell, however, people love it and it’s especially good for clients during the wintertime. Paraffin is great for many reasons, it hydrates and exfoliates the skin, it’s soothing, it traps in moisture and its warmth on cold winter feet and hands feels amazing – you get where I’m going. The benefits are endless and it really is a must have to add on to your winter service menu.
Keep Their Hands and Feet Moisturized
Cracked hands and feet are a sure sign that winter is upon us. Urge clients to use heavy creams and lotions on their hands and feet at home during the winter months. Protecting the skin from the elements, sealing in moisture and re-hydrating are the goals.
Apply Cuticle Oil and Cuticle Cream Regularly
One of the first physical signs that your nails are drying out is cracked peeling cuticles. When it’s cold, encourage clients to protect their nails and cuticles by regularly applying cuticle oil and creams to their cuticles, nail plates and the skin around them. This will help hydrate and seal in moisture.
Drink Lots of Water
Drinking water is not just for the summer months. Truth is, clients can become dehydrated just as quickly in the winter as in the summer. Winter air is very dry and because of the cold temperatures, people tend to not drink as much water, which can cause dehydration and ultimately dry skin and nails. Encourage your clients to drink as much water in the wintertime as they do in the summer.
When you work with your clients to winterize their beauty everyone wins!
In this post, we talked about specific ways in which you can help your clients and their nails survive the cold winter months. Take the time to talk to your clients about their hand care needs this winter and offer professional tips and tricks to help keep their hands and feet as beautiful in the winter as they are the summer. Looking for additional ways to serve your clients and increase your bottom line with these two online classes:
Make More Money with Nail Services Online Class
This online class taught by top nail expert Alisha Rimando, she shows you how to expand your service menu and WOW your customers every time they sit at your station.
Mastering Professional Nail Services Online Class
This course combines 4 online classes, focusing on the technical and soft skills necessary to have a thriving business.
Tiffani Douglas is an author, speaker, beauty-marketing consultant and licensed nail technician with over 20 years experience in the beauty industry.
A graduate of the University of Kentucky, Tiffani worked her way through college as a manicurist to obtain a Bachelor of Arts degree in Journalism, with a concentration in strategic marketing. After college, she went on to work in corporate America as a marketing and media maven, but ever passionate about the beauty industry, she founded her own mobile spa.
During that time she also began consulting other beauty professionals in the areas of marketing and branding, which sparked an idea to write two e-books, Social Media Marketing: A Guide for Beauty Professionals and Are You a True Beauty Professional– 7 Practical Steps to Being More Professional, Upgrading Your Business and Increasing Your Revenue. She recently released her first published book, Straight Outta Beauty School - 10 Things You Need to Know and Do After You Graduate.
Tiffani resides in Dallas, Texas where she continues to inspire beauty pros young and old by offering them the tools they need to grow personally and professionally.
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